Is employee retention a key strategy for your company? If you
answered yes, try this simple test. Open your annual business plan
or corporate objectives document and find the tactics designed to
keep your talent happy and engaged. Now take a stroll through your
website or intranet and look for reporting mechanisms that capture
retention activities and results. You should be able to see who is
responsible, how they are held accountable, and there should be
some degree of transparency around goals and actual
results.
The average annual turnover range for most companies is 18% -
34%. Best in class is anything in the single digits. Some
employers, notably outbound call centres, may experience upwards of
50%. Let's say your company is average. In fact, let's give
you credit for being a good employer with annual turnover at 18% -
which is on the low side of average. How much is turnover costing
you? According to "Finders & Keepers - Recruitment and Retention
Strategies" published by Alberta Human Resources and
Employment, the costs are way too high to ignore.
Research demonstrates that the total cost of
replacing an employee, counting direct and indirect costs, is
within the range of 70 to 200 per cent of their salary. If we go
with 100 per cent as a conservative cost estimate, you would
calculate:
# of employees who left x average annual salary
and benefits = annual cost of turnover
Example:

How would it feel to lose over a quarter of a million dollars
from your bottom line? That's exactly what happened in the above
snapshot.
If the cost of turnover didn't grab you, how about the cost of
lost opportunities? Most of us in business today are
interested in growth. How do you grow your business if you're
forever recruiting and training new employees? And what about
client frustration associated with turnover? Jim Collins said it
best in Good to Great:
"The ultimate throttle on growth for any
company is the ability to get and keep enough of the right
people."
There are as many ways to impact employee retention as there are
companies in existence. Your own methods should mirror your
organization's values, mission, and employee demographics. However,
there are a few best practices with wide application:
- Promote a management style that cares about it workers.
- Show a willingness to invest in your people by providing
customized training and development
- Give them your time. There is no more valuable investment than
giving your undivided attention to your employees.
To end on a strong note, here's the best employee retention
strategy I've ever seen. It comes from Evernote, the
productivity software company. They provide housekeeping services
twice monthly to their staff. The reason will blow you away with
its simplicity and beauty of strategy. Phil Libin
explains...
| We thought that we needed
to get spouses and significant others on our side. I want the
pressure from them to be, "You better not be thinking about leaving
Evernote." I don't want the pressure to be, "Maybe you should think
about going somewhere else?" |
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Feel free to forward this post to the people you work with - or
for. You just might be the catalyst for a more effective employee
retention strategy in your company.